Area Director of SalesPremier Resorts & Management HeadquartersOrmond Beach, FL
A property of: Premier Resorts & Management
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Job Description

 PRM Hotels has an outstanding opportunity in our Daytona Beach market. We are recruiting for an Area Director of Sales for our Daytona Beach market.


We are seeking a leader with a documented history of driving top line sales by strategically planning, executing and managing the overall sales and marketing of the hotels to achieve optimal occupancy and use, through effective Direct Sales and Revenue Management strategies that focus on maximizing revenue and meeting/exceeding hotel profit objectives.

The ideal candidate will have extensive experience as a Director of Sales in a full-service hotel with exposure to Hilton, IHG, and Best Western brands. The Area Director of Sales will be successful by building successful relationships, growing existing accounts and generating new business to ensure that room revenues and catering revenues meet or exceed budget in order to maximize revenue and profits, and to improve the hotel’s performance in the marketplace. 

This position is responsible for having a market expertise, and provide leadership for all Sales personnel, including directing, coordinating, training and supervising direct sales efforts, follow up, and proper sales administration. Must be able to write out and articulate strategies to work the market via Sales Strategic plans and monthly action plans that outline the yearly and monthly sales strategies for the hotel.  Plans are expected to detail the efforts to solicit business from not only the corporate market but also the SMERF market and any other applicable and appropriate markets for the specific market the hotel resides in.

Additional Tasks:

1. Perform special projects and other responsibilities as assigned.  Participate in task force and committees as required.

2. Conduct property tours.

3. Inventory sales collateral.

4. Participate in the hotel’s Quality Program.

5. Ensure that appropriate, professional dress code and behavior are in place at all times in the work environment, inclusive of meetings and events held off property.

 Travel required:   Local travel required on a weekly basis.  National and international travel may be required a minimum of four to five times a year.

Job Requirements


Knowledge and Skills:

• College degree preferred and/or equivalent work experience

• Strong financial knowledge required.

• Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession. This includes experiential knowledge required for management of people, complex problems, and efficient sales activities.

• Must possess highly developed communication skills to frequently present, negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients.

• Must have the ability to assimilate complex information, data, etc. from various sources and understand the process and people involved to modify or address the specific concern.

• Must be able to work with and understand financial information and data, and possess basic mathematical skills.

Skills and Abilities: 

Reading, Writing, Basic Math

Sales Data Base System (ie. Sales Pro, Delphi, etc).

Computer skills and Brand systems (Hilton, IHG. Best Western)

Must be able to convey information and ideas clearly, both oral and written.

Must be able to evaluate and select among alternative courses of action quickly and accurately.

Must be able to work well in stressful, high-pressure situations including the ability to handle guest complaints and disputes and resolve them to satisfactory results.

Must maintain composure and objectivity under pressure.

Must be effective in handling problems in the workplace, including anticipating, preventing, identifying and solving problems as necessary.

Must have the ability to assimilate complex information, data, etc. from various sources and consider, adjust or modify to meet the constraints of the particular need.

Must be effective at listening to, understanding and clarifying concerns and issues raised by team members and guests.

Travel required:   Local travel required on a weekly basis.  National and international travel may be required a minimum of four to five times a year.

Job Details

Senior level

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Premier Resorts & Management Headquarters
We are a full service hotel company, owning and operating full service,
select service and extended stay hotels.
show more
Address730 South Atlantic Avenue, Ormond Beach, FL, 32176 View map
Property typeHotel 
room Count101-250 
location TypeResort 

People (5)

Mr. Jae LeeCorporate Director Revenue ManagementJaeyong brings an international and multi-concept dynamic to his new post as Corporate Director of Revenue Management at Premier Resort Hotels Management. He balances hotel revenue management, distribution, inventory, price optimization and sales and marketing collaboration with a scientific, yet refined approach. Over two decades of experience, Jaeyong has held various executive-level position with IHG, Hyatt, and BestWestern as a General Manager, and Regional Manager. Prior to joining Premier Resort Hotels Management, he was a professor at University of Central Florida sharing his experience with future leaders in hospitality industry for over five years and still active in publishing his studies. Jaeyong holds a B.S. degree in hotel management from University of Nevada Las Vegas and a M.S. degree in Hospitality management from University of Central Florida.
Mrs. Glenda BillingsArea Director of Sales Daytona BeachMrs. Glenda Billings is the Area Director of Sales for Daytona Beach and oversees the daily sales activities for four oceanfront hotels. Previously, she was instrumental in opening the Hilton Garden Inn Daytona Beach Oceanfront. Glenda has been a part of the hotel industry in Central Florida for more than 20 years. She began her career with Marriott and held positions in reservations, front desk, and activities coordinator. Marriott awarded her a prestigious trip to Australia for her excellent knowledge with PMS systems. After 5 years with Marriott, she took an opportunity with Walt Disney World Resorts as a Front Office Director and then moved on to Disney Sales as a Transient Marketing Manager. Glenda advanced her career and moved to Catering Sales and Food & Beverage, holding the position of Food & Beverage Director for Holiday Inn. Glenda spent 11 years with Hilton Hotels as a Director of Sales in Daytona Beach, FL and graduated from Hilton’s Revenue Management University, was awarded Director of Sales 2010 from the Hotel Motel Association of Volusia County. She has successfully been a part of the Sales team for the newest Hilton Garden Inn Daytona Beach Oceanfront and with Premier Resorts and Management for 2 years.
Mr. Domien A. TakxVice President of OperationsMr. Domien Takx is Vice President of Operations for Premier Resorts & Management. Mr. Takx oversees the day-to-day operations of all owned and managed hotels. Mr. Takx has more than 25 years of progressive international hotel management experience. He has held the positions of Director of Food and Beverage, General Manager, Regional Director of Operations and Senior Vice President of Operations with such companies as Holland America Line, ACCOR Hotels, Hilton Hotels, Golden Tulip Hotels & Resorts and Interstate Hotels & Resorts. Mr. Takx holds an MBA from the Hotel Management School The Hague, The Netherlands. He was twice the runner-up of the Larson Hospitality Award in Osceola County. At present, he is a member of the Board of Directors of the Volusia Hospitality & Lodging Association and also sits on the Advisory Boards of Daytona State College School of Hospitality Management and Bethune Cookman University Bob Billingslea School of Hospitality Management. In 2016, Mr. Takx introduced the Adopt-a-School Program in Volusia County.
Mr. Samir NaranChief Operating OfficerMr. Naran has been with Premier Resorts & Management, Inc. since February of 2006. As Executive Vice President, his responsibilities include acquisitions, development, investor relations, finance and renovations. Mr. Naran is a solutions oriented professional whose conservative financial models and creative debt and equity structures have ensured success for PRM and its investors. Prior to joining PRM, Mr. Naran was a commercial analyst for Paragon Mortgage, now Paragon Commercial Capital. He served on a commercial team who specialized in property valuations, analyzing market potential, and structuring financing transactions. Mr. Naran is currently a member of the Asian American Hotel Owners Association (AAHOA), and also a member of the HAAA Board (Halifax Advertising Authority Agency). Mr. Naran earned his BA in Economics from Emory University in 2002.
Mr. Ishwar NaranPresident & CEOMr. Naran founded Premier Resorts and Management, Inc. in 1994, and has over 30 years of experience in the hospitality industry. He has developed, acquired, and managed over 20 hotels, and more than 2,000 hotel rooms throughout his career. Mr. Naran is well versed in all facets of the hospitality industry, and as President & CEO, he oversees each sector of PRM, including, but not limited to, acquisitions, development, operations, and sales. He is a bottom line, results oriented professional. Mr. Ishwar Naran is a Director on the Best Western International, Inc. (“Best Western”) Board of Directors. He was elected to this position in April 2016. As a Best Western Director, he is responsible for setting the strategic direction of the company with regard to its 4,000 Best Western branded hotels in over 100 countries and territories worldwide. He is also responsible for the establishment of Best Western’s policies and oversight of Best Western’s budget and the operations of the company, including but not limited to membership development and enforcement of brand standards. Mr. Naran earned his degree in Civil Engineering from the University of Birla Visshva Karma Mohvidyala in India, and earned his MS in Civil Engineering from Penn State University.
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